Graphic Design & Art Direction  Graphic Design & Art Direction  







Recent projects

AL ARABY

Rebranding the most renowed arab global news channel with Eloisa Studio.

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PAOLO MOTTADELLI

Web design for the milanese photographer.

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CONCRETE BEAUTIES

A book about absurd and futuristic monuments.

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TRETERZI

Visual identity for a minimalistic pair of kitchen knives

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Services

Corporate design    Web design    Editorial design    Art Direction    Identity design    Logo design    Motion graphics    Book design    Signage design    Web design    Packaging design   


Clients



Contact

Milan, Italy

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Copyright © Alessio Longa. All rights reserved.
TRETERZI VISUAL IDENTITY

︎ INFO

Treterzi is a pair of kitchen knives designed by Martino Bizzanelli to stand out in the panorama of kitchen utensils thanks to the brutalism and essentiality of its shapes.The design concept of this product focuses on the horizontal and vertical division of its structure into thirds, giving it visual balance and making the pair of knives complementary.
Based on its design essence and on the materials with which the products are made, a visual identity was developed reflecting and communicating these values, with a contemporary, minimal and brutalist language.Starting from the design of a custom logo, moving on to the study of the packaging, up to the product book, also divided into thirds, which contains the soul of the project.
︎ AREAS

Editorial design
Logo design
Packaging design
︎ YEAR

2023

︎ CREDITS 

Still life: Paolo Mottadelli


︎ INFO

Treterzi is a pair of kitchen knives designed by Martino Bizzanelli to stand out in the panorama of kitchen utensils thanks to the brutalism and essentiality of its shapes.The design concept of this product focuses on the horizontal and vertical division of its structure into thirds, giving it visual balance and making the pair of knives complementary.
Based on its design essence and on the materials with which the products are made, a visual identity was developed reflecting and communicating these values, with a contemporary, minimal and brutalist language.Starting from the design of a custom logo, moving on to the study of the packaging, up to the product book, also divided into thirds, which contains the soul of the project.
︎ AREAS

Editorial design
Logo design
Packaging design
︎ YEAR

2023

︎ CREDITS 

Still life: Paolo Mottadelli