Project details

This printed Portfolio contains a selection of projects performed from 2018-2020. The selected Projects were taken & delivered throughout the academic path as well as for clients. The process of delivery of the project starts with an ample & deep research onto the portfolio object, from which the idea of creating a container for the various projects that approaches the book object rises, but at the same time differs from it in a substantial way, untying the consultation of the projects contained within it, from the limitation of the authoritative of the binding of any bound paper, hybridizing an editorial project to a packaging project. The subdivision of the projects into folders, containing ten project sheets each, opens the path to a potential simultaneous consultation of the projects, highlighting both amid the project frameworks, creative and technical path completed over the years and furthermore the stylistic common thread/leitmotiv developed over time.
One of the foremost engaging and fun feature of this project was the complete freedom of stylistic and communicative choice to be executed, consisting of the use of those few but good components competent of making a project clear and well organized. Another key point of the project on which a parcel of research has been conducted is the choice of materials and finishes to be applied, which would enable the ultimate product to be fully defined and precious whilst “dressed” by a clear & intuitive graphic display, consisting of a single typeface and two achromatic colors: white, embodied by silver and black. The color system plays a crucial role both in differentiating the bundle from the internal content, and in keeping them continuously in communication with each other, exploiting the relationship between positive (internal content) and negative (packaging).

Edition: limited to 3 copies

Dimensions/size: 24 x 32 cm

Used papers

Box: Fedrigoni lmitlin 120gr/2
Project folders: Favini Magestic Luxus Real Silver
250gr/m2
Project sheets: Fedrigoni Xper 300gr/m2

Printing techniques

Box: serigraphy
Project folders: digital print
Project sheets: digital print

Typeface in use

Neue Montreal - PangramPangram Foundry

Credits

Paper converting executed by: L’ottagono snc
Screen printing executed by: Bertani serigrafia Sas
Digital print executed by: Mastergraph S.p.A
Photos by: Paolo MottadelliAlessio Longa

Role: Graphic Design, Art Direction
Year: 2020

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© Alessio Longa 2020. All rights reserved
Mark


︎︎︎Previous          Next ︎︎︎




© Alessio Longa 2020. All rights reserved
︎︎︎
Mark